The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been…
ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in…
Specialising in digital media since 1996, Hi-Media has grown considerably over the years, now boasting an R&D team of 100…
I’m often asked by colleagues in other countries how the French real time bidding market differs from other international territories.…
Sociomantic Labs, a DSP providing RTB solutions for e-commerce advertisers, are entering the UK market under the direction of new…
Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising…
Rocket Fuel, a next generation ad network, who recently discussed their big data infrastructure at ATS London, today announced it…
Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up…
Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our…
Gamned, an international real-time trading technology company based in France, are positioning themselves to bring RTB campaigns and technology-based advertising…