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Programmatic Archives - Page 151 of 199 - ExchangeWire.com

Programmatic

Programmatic Premium Explained: How An Automated Direct Sales Platform Works & Why It Could Help Publishers Unlock The Value Of Premium

There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it…

13 years ago

Programmatic Premium: The Industry’s Main Challenge For 2013

Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting…

13 years ago

‘What’s Best for Brand? Diagnosing Viral Video Advertising’, by John Tigg, GM, EMEA at Videology

Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When…

13 years ago

Is India the Sleeping Ad Tech Giant?

Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire…

13 years ago

WireColumn: A Look Back At French Media Trading In 2012

Sylvain Deffay is Country Manager France at Infectious Media. This September I cut the ribbon on Infectious Media’s Paris office.…

13 years ago

Announcing ExchangeWire's New Mobile Advertising Event, Mobile Sessions

ExchangeWire is announcing the launch of its new mobile advertising event in 2013. Mobile Sessions is the first event ExchangeWire…

13 years ago

'Eastern European Mobile Ad Trend Forecasts for 2013', by Adam Jablonski, CEO of Epom

The end of the year is a time for refection and projection, on what we've achieved and for what we…

13 years ago

Chetan Kulkarni, Co-founder & CEO, Vizury Interactive, Discusses Their ‘Glogal’ Strategy & the Value of Personalised Targeting

Established in 2008, Vizury is a privately-held CRM company headquartered in Bangalore, India with operations in China, Australia, South East…

13 years ago

WireColumn: Making RTB Work For Publishers

ExchangeWire is pleased to announce the launch of the WireColumn, a new column written by a crack team of thought…

13 years ago