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Programmatic Archives - Page 149 of 199 - ExchangeWire.com

Programmatic

Amazon Mobile Ads API: Industry Reaction

Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch…

13 years ago

'RTB in Europe: Positive Volatility', by Arun Kumar, President of MAP G14

While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made…

13 years ago

WireColumn: Silicon vs Carbon – The Rise of the Machines! … or Humans?

The Rise of the Machines Humans Ashton Carter. Ever heard of him? Nope, me neither. We should’ve though. As US…

13 years ago

French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients' Data Assets For Real-Time Targeting

In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading…

13 years ago

Online Advertising Climate in Germany: the adscale Analyzer 1/2013

The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing,…

13 years ago

DAC Asia’s President & CEO, Yutaka Shimizu, Discusses DAC’s Entrance into SE Asia Market

In recent years, Japanese ad technology firms have announced their business alliance in ASEAN markets one after another, revealing a…

13 years ago

WireColumn: Content & Persuasion, the Ad Tech End-Game

Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a…

13 years ago

WireColumn: Will Viewability Change the French Display Market?

Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it…

13 years ago

#TraderTalkTV Is Coming To Paris For Filming On March 06

TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of…

13 years ago