IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested…
In this week's #TraderTalkTV, Adfonic CTO Wes Biggs explains the mechanics of the Adfonic ad platform, and the specifics on…
PubMatic are speaking at tomorrow's AdTrader Conference in Berlin, April 18. Can you give an overview of the PubMatic proposition…
Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies,…
Numerous reports and studies show just how the RTB market is exploding, with IDC estimating that global spending on real-time…
It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves…
Gareth Davies is Co-Founder and CEO of Adbrain We live in an increasingly multi-screen world. Cisco forecasts The Internet of…
Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better…
The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last…
With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM…