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Programmatic Archives - Page 147 of 199 - ExchangeWire.com

Programmatic

As Budget Continues to Shift to Mobile, Adbrain CEO & Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers

Mobile continues to be a strong growth area for independent tech and trading companies - all of which will be…

13 years ago

‘Nevermind the B*ll*cks, Here’s the Next Wave of RTB Innovation’, by Tal Keinan, CoFounder & CEO, AdExtent

There’s been lots of doom and gloom about how something like 7/8ths of us aren’t going to live to see…

13 years ago

PubMatic’s APAC Perspective: Learning From the ‘Mistakes’ of Incumbent Markets, with Rob Jonas, VP International, MD Europe

PubMatic's Rob Jonas discusses how APAC publishers can learn from the "mistakes" of Incumbent markets, and put the right strategies…

13 years ago

WireColumn: Data Privacy – the Industry Still Has its Head in the Sand

Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003,…

13 years ago

As Budget Flows Into Mobile, Rubicon's Paul Gubbins Discusses How The Mobile Revenue Gap For Publishers Might Be Bridged

Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they…

13 years ago

Stephen Hunt, MD APAC, TubeMogul, Discusses the Future of Programmatic Video in the Region & Why All Eyes are on Australia

Stephen Hunt, Managing Director (Australia and New Zealand) at TubeMogul, discusses regional online video trends, and why Australia is a…

13 years ago

WireColumn: 'Without Service, the Best Technologies Might Be Worthless', by Delphine Fabre-Hernoux, Global Product Marketing Manager, Weborama

A successful digital marketing strategy cannot rely only on technologies. Today buyers and sellers invest much more on technologies than…

13 years ago

EXCLUSIVE: Adform RTB Trend Report Europe Q1 2013

Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be…

13 years ago

Is FBX Redefining How RTB is Leveraged?

When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it…

13 years ago

Is Programmatic Video Hitting its Stride?

Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed…

13 years ago