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Programmatic Archives - Page 146 of 199 - ExchangeWire.com

Programmatic

Solve Media Global Bot Traffic Study

Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile…

13 years ago

'RTB Brings the Northern Lights to the Nordic Media Scene', by Gareth Holmes, Commercial Director EMEA, PubMatic

Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic…

13 years ago

IPONWEB'S Derek O’Neil Discusses BidSwitch And How It Will Help Solve Global Programmatic Supply And Demand Fragmentation

IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as…

13 years ago

‘The WTD: WhiteTrading Desk’, by Wout van Damme, CEO, Funbox

With the frequent use of the DSP, SSP, DMP, ATD and many other acronyms (it’s not that we don’t have…

13 years ago

Matej Novak, MD, Czech Publisher Exchange Discusses the Premium Publisher Consortium

With publisher co-ops popping up across the big European markets, it would seem logical that smaller markets would follow suit.…

13 years ago

Kazim Tahir-Kheli, MD Russia for QUISMA, Discusses Double-Digit Expansion & How the Region Differs From Other Markets

Can you give some overview on the recent trends in the Russian market? The Russian digital advertising market continues its…

13 years ago

‘Programmatic Trading & Data Transparency: Lessons & Parallels from the Airline Industry’, by Eswar Sivaraman, Data Science Group Director, PulsePoint

The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today,…

13 years ago

'In Mobile RTB, as on the Web, Only the Data Savvy Will Survive', by Benjamin Tice, Marketplace Development EMEA at Flurry

Benjamin Tice will be speaking at ATS London Tuesday September 10. Twenty-plus years after the birth of the internet, programmatic…

13 years ago

‘The Rise of Programmatic Ad Buying in Turkey’, by Jem Djemal, Commercial Director, The Exchange Lab Turkey

Turkey is Europe’s fastest growing market in terms of online display spend, registering 30% year-on-year growth in 2012 alone[1]. As…

13 years ago

'The Media Plan: Heading for extinction or just evolving?', by Robert Webster, Chief Product Officer, Crimtan

At the end of July, ExchangeWire posted an article on the Vendor/Agency relationship. Having just crossed the Agency/Vendor divide (MediaCom…

13 years ago