Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them…
Criteo intends to increase investment in its its bidding technology as it aims to reduce its reliance on display advertising,…
The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released…
Advertisers’ calls for cross-device targeting capabilities appear to have been answered with the unveiling of Xaxis Sync, the GroupM trading…
ExchangeWire columnist Gareth Davies, AdBrain, CEO and co-founder, explains: 'WTF are statistical IDs, and why should I care?' In an…
Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Mobile continues to dog Google Google…
Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of…
Thomas Servatius, IPONWEB, head of client services, shares with ExchangeWire readers some insights on just how big of a problem…
As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but…