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Programmatic Archives - Page 115 of 199 - ExchangeWire.com

Programmatic

Biggest Media Company in Brazil Starts Programmatic Trading; Publicis Group Gets Another Contract For the Digital Branch

In this week’s LATAM RoundUp we cover the launch of ProG, Globo.com’s private marketplace; AG2 Nurun, digital native agency, Publicis…

10 years ago

73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

11 years ago

Private Marketplaces to Drive Half of APAC Programmatic Video

Private marketplaces are fuelling programmatic media buying and this preference for dedicated, defined inventory trading is increasingly apparent in the…

11 years ago

Understanding the Complexities of the Programmatic Advertising Value-Chain

The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social,…

11 years ago

The Road To ATS London: Ensuring Programmatic Longevity By Building A Supply Side Network

The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in…

11 years ago

Google Blocks Third Party Access To YouTube Inventory Via DoubleClick Ad Exchange; Criteo Disappoints Despite Revenue Growth

In this week's ExchangeWire European Weekly Roundup: Google shifts into anti-competitive gear by blocking third party DSP and bidder access…

11 years ago

Global Video Ad Spend Reaches USD$16.1bn; Marketing Costs Up 30% in June

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

11 years ago

Rocket Fuel Post 30% Year-over-Year Growth – a day After Criteo Report 64% Increase

Rocket Fuel, yesterday (August 5), reported results for the second quarter ended June 30, 2015. Rocket Fuel posted 30% growth…

11 years ago