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Programmatic Archives - Page 113 of 199 - ExchangeWire.com

Programmatic

Programmatic Revenue Sees 119% Growth in Q2; 79% of Consumers Prefer Video Advertising

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Putting the Block on Ad Blocking

In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss…

10 years ago

WPP Group Acquires Brazilian Programmatic Agency; ‘Class C’ Avoiding Mobile Broadband

This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi;…

10 years ago

Programmatic Video Sees 240% Growth; 50% of Digital Executives Believe IAB Viewability Standards Are Inadequate

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

ATS London: Seeking the Truth in Data

Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data…

10 years ago

Location Data & Measurement Hold the Key to Mobile ROI

The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not…

10 years ago

Navegg Debuts in Europe; Instagram Sells Inventory in Brazil

This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes…

10 years ago

Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

MediaMath: APAC Brands & Agencies Should Leverage Each Other’s Capabilities; Grey Group Acquires Thailand’s nudeJEH

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Complex Programmatic Setup Blurs Marketers’ View of Bids

Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…

10 years ago