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Programmatic Archives - Page 112 of 199 - ExchangeWire.com

Programmatic

UK Ad Spend Reaches Record High of £9.42bn in First Half of 2015; US Accounts for 54% of Global Programmatic Spend

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

A German View of Programmatic

Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity?…

10 years ago

Yahoo! & AOL Kick Off Q3 2015 Earnings With Positive Results

Yahoo! Inc. (NASDAQ: YHOO) yesterday (October 20, 2015) reported results for the quarter ended September 30, 2015. Search and Display revenue…

10 years ago

Ad Tech World Not Progressing Fast Enough on Mobile

For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and…

10 years ago

UK Ad Revenues Rise 27.5% Despite Ad Blocking; 65% of Publishers See Ad Blocking As a Threat

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago