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Programmatic Archives - Page 111 of 199 - ExchangeWire.com

Programmatic

How Programmatic Has Changed Media Planning & Buying

Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in…

10 years ago

Online Advertising Pushes Forward as the Healthiest Channel in the Marketing Industry

Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns…

10 years ago

One Billion Logins in a Single Day for Facebook & Criteo Exceeds €1bn for the First Time

Yesterday (4 November) performance marketing technology company Criteo reported record results for the third quarter, ended 30 September, 2015. Benoit Fouilland,…

10 years ago

Transparency in Media Buying and Programmatic Marketing

In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light…

10 years ago

Just 18% of Marketers Use Both In-stream & Rich Media in Their Campaigns; Global Ad Tech & Martech Acquisitions See 11% Q3 Growth

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

APAC Market Diversity Doesn’t Warrant Different Viewability Standards

The Asia-Pacific region may be a melting pot of widely different cultures and technological advancements, but this does not mean…

10 years ago

Programmatic on the Psychologist’s Couch

How open, conscientious, extraverted, agreeable – and neurotic – is programmatic? Jim Hodgkins, managing director, marketing services, VisualDNA, analyses the…

10 years ago

Record 22% Revenue Growth for Apple, 80% Growth for Rubicon Project & Mobile now Driving 86% of Twitter’s Ad Business

Yesterday, October 27, 2015, Apple, Twitter and Rubicon Project announced quarterly financial results. All three Companies reported growth, however, Twitter…

10 years ago

Why the Grass is Greener in a Walled Garden

Despite providing obstacles, there are good reasons to keep a walled garden. In this piece, Chris Bennett, MD Europe, Pixability,…

10 years ago

Latest Earnings Reports Indicate Top 5 Tech Companies Will be Worth More Than USD$2 Trillion

Strong earnings reports from Google, Microsoft, Apple, and Amazon indicate that the top five tech companies (including Facebook) will be…

10 years ago