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Programmatic Archives - Page 110 of 199 - ExchangeWire.com

Programmatic

APAC Marketers Moving From Display Ads to Content; ANZ Sees Programmatic Ad Growth in All Formats

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

86% of UK Media Agencies Incorporating Ad Tech; 41% of Financial Institutions Spend <20% on Programmatic

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

China Offers Ad Tech Potential, But Competition Proves Stiff & Local Understanding Critical

Its sheer market size presents tremendous growth opportunities for the ad tech community, but China is fraught with bureaucracy and…

10 years ago

Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media…

10 years ago

Asia Brands Must Ready Programmatic Journey

Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze…

10 years ago

The Publisher Programmatic Model

Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back…

10 years ago

State of Video in Europe; Mobile Advertising Soars in Developing Countries

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Sizmek Beefs Up Stack With Pointroll Acquisition; RTL Leads Investment Round for VideoAmp

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds…

10 years ago

ANZ Ad Tech Fighting to Identify Value Amid the Noise

The Australia and New Zealand ad tech market may be one of the more matured globally, but the region faces…

10 years ago