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Programmatic Archives - Page 109 of 199 - ExchangeWire.com

Programmatic

Now & Next: Private Marketplaces

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…

10 years ago

A Look-Back On 2015 Trends

In our final column from the IAB’s Display Trading Council for 2015 we asked our council members to give some…

10 years ago

Display advertising driving digital ad spend; Programmatic vital to future of digital

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Strong Ad Spend Growth in 3 Asian Markets; APAC Expenditure on Audience Data Drops in Q3

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

More Work Needed Before AU Can Trade on Viewable Impressions

The move towards viewability is strongly supported in Australia, but more work still needs to be done before the market…

10 years ago

Massive Reorganisation at Publicis; Yahoo Board Debates Sell-Off of Core Business

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures;…

10 years ago

iClick & Tencent Sign Native Ad Deal; Singapore’s IAB & MMA Get New Executive Teams

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Fragmentation & Opaque Pricing Top Challenges for APAC This Year

A look back at the year reveals key challenges for the Asia-Pacific ad tech industry in the form of media…

10 years ago

Double Digit Growth in Video; Rich Media Trumps Banners

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Appnexus Makes Microsoft Inventory 100% Programmatic; Advertisers Want 3rd-Party Verification

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables…

10 years ago