Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace…
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…
A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour…
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is…