Online to offline purchasing behaviours, and vice versa, are challenging ecommerce brands to find new ways to effectively target their…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now…
In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow…
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…