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Programmatic Archives - Page 101 of 199 - ExchangeWire.com

Programmatic

Adblock Plus Defeats Publisher in Court; Facebook Instant Articles Gets Video Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose…

10 years ago

Programmatic Advertising Has Ruined the ‘Personal Touch’

Programmatic is the tool of choice for busy advertisers, helping us deal with moment-to-moment interactions. There’s a place and purpose…

10 years ago

China Leads Mobile Ad Growth; SPH Invests in Australia’s Brand New Media

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Eastern European Tablet Market Continues to Grow; Programmatic Ad Spend in US

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

APAC Must Start Talking About Ad Blockers

Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a…

10 years ago

Header Bidding: Throwing the Baby Out with the Bathwater?

Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin…

10 years ago

RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…

10 years ago

Strongest UK Adspend for 12 Years

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

China to Drive New Ad Dollars; AU Advertisers See Gains From People-Based Marketing

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Connect Online Advertising with Offline Environment: My Day As a Moment Marketer

The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a…

10 years ago