Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow,…
With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
While the majority of both publishers and advertisers are aware of the concept of outstream video, many remain unaware of…
Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although…
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes…
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed…
Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for…