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Programmatic Archives - Page 10 of 199 - ExchangeWire.com

Programmatic

Dom Kozak of JCDecaux UK Explores Attention as a Paramount KPI in pDOOH’s Efficacy

Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH,…

2 years ago

The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats

It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions…

2 years ago

MiQ Bolsters Executive Team to Drive Next Phase of Programmatic Innovation

MiQ, the leading global programmatic media partner, today (October 26th, 2023) announced several strategic hires as part of the company's…

2 years ago

“We are just starting to see what is possible”: Lemma’s Ryan Pestano on curation and Programmatic DOOH across APAC

Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's…

2 years ago

Lumen’s Mike Follett on the Evolution of the Attention Challenge and the Future of Advertising Metrics

Ahead of the ExchangeWire LIVE Attention event, CEO at Lumen, Mike Follett, sheds light on the evolving landscape of attention,…

2 years ago

Hivestack anuncia una asociación clave con Grupo Expansión para exteriores digitales programáticos (DOOH) en México.

Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (11 de octobre de 2023) una…

2 years ago

Hivestack Announces Key Partnership with Grupo Expansión for Programmatic Digital Out-of-Home (DOOH) in Mexico

Hivestack, the world’s leading, independent programmatic DOOH ad tech company today (October 11th, 2023) announced a partnership with Grupo Expansión,…

2 years ago

VIOOH Research Finds UK Advertisers Expected to Increase Programmatic DOOH Spend by a Third

VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic…

2 years ago

VIOOH & Yahoo Partner to Explore the Value prDOOH Delivers Within Multichannel Campaigns

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential…

2 years ago

Hivestack Grows DOOH Marketplace in Thailand with UpMedia Partnership

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand…

2 years ago