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Programmatic Archives - ExchangeWire.com

Programmatic

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today (May 12th, 2025) the results…

2 months ago

AI in Ad Tech: Revolution, or Just Programmatic Rebranded?

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding…

3 months ago

Aceex Kicks Off 2025 with TCF Vendor Status

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the…

3 months ago

adWMG Expands to Offer PC Player Acquisition for Steam Games

adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game…

3 months ago

Stockholm’s DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying…

3 months ago

The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform

Opti Digital, a leading premium advertising monetisation platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper…

4 months ago

VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan

MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st,…

4 months ago

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers…

4 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest…

4 months ago

VIOOH & Turnadon Expand Programmatic DOOH Footprint in France

Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic…

5 months ago