The advertising world is changing. Drastically. Every day, media is becoming more fragmented – making it harder for advertisers to…
The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens…
Digital audio has been transformed from a nascent advertising and publishing channel to a booming industry in just three short…
It’s no secret that audio content stirs our emotions. All it takes are a few notes of a song for…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts…
Whatever you read and wherever you work in the media industry, you will know that 2016 was hailed as the…
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…