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• Citibank Partners Yahoo to Enhance Public Literacy on Personal Finance

  4 years ago News

  

  Yahoo and Citibank have teamed up to launch Life and Money, a dedicated personal finance hub geared towards diverse audiences, providing fresh perspectives on money, and equipping them for their financial journey across different life stages. Hosted on Yahoo Finance [...]

• VlogBox Launches Kids Room TV to Help Creators Expand Their Audiences

  4 years ago News

  

  During the recent Kidscreen Summit 2022, VlogBox, a top CTV channel development, content distribution, and monetisation platform, presented a new channel - Kids Room TV to help creators expand their audiences while offering kids access to engaging and entertaining animation [...]

• Tenjin Backs GrowthStack's Launch of Self-Service Data Pipeline

  4 years ago News

  

  Growth FullStack, a platform backed by Tenjin and GameAnalytics that powers custom business intelligence for mobile advertisers, announces the launch of its self-service data pipeline for mobile game and app user acquisition (UA) managers.  In an industry that has become increasingly [...]

• the7stars Launches Bridge - a New Initiative to Help Clients Unlock the Potential of Addressable Data

  4 years ago News

  

  the7stars, the UK's largest independent media agency, has launched Bridge, their proprietary data connection proposition. Bridge will give the7stars’ clients access to a privacy-first, fully addressable marketplace that brings together the biggest and best media, data, and technology partners in [...]

• National World Announces Partnership with DanAds to Develop a Self-Serve Advertising Platform

  4 years ago News

  

  National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to [...]

• Broadsign Extends Programmatic Ecosystem with Broadsign Reach Header Bidder

  4 years ago News

  

  Broadsign, the leading out-of-home (OOH) advertising platform, today (July 19th, 2022) released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the [...]

• Total Media & Picnic Launch BritBox’s ‘Why Didn’t They Ask Evans?’ with New Clips Format

  4 years ago News

  

  Streaming service BritBox has worked with Total Media and Picnic to drive subscriptions via an entirely new mobile ad format called Clips. Inspired by the rise in popularity of mobile video content, the new format was used for the launch [...]

• Teads Launches Ambitious Attention Program to Advance Omnichannel Attention Measurement

  4 years ago News

  

  Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC. The program will arm brands with optimal multi-screen reporting of attention metrics within [...]

• Newsroom AI launches Conversational Content Creation Platform Under the Name of Public

  4 years ago News

  

  Today (June 21st, 2022), Newsroom AI, a London, UK- based content creation platform expands their technology portfolio with a new conversational content product under the name of Public.  The new offering complements the company’s flagship Stories creation suite, licensed by leading [...]

• Teads Launches Ambitious Attention Programme at Cannes Lions

  4 years ago News

  

  Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Programme. The programme will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager.  Through Teads’ global scale within quality publishers [...]

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