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• Zeotap Report Reveals the Commercial Impact of Data Privacy

  4 years ago News

  

  New research published by Zeotap, the next-generation Customer Data Platform, has revealed how data privacy can impact revenue through its potential to build or damage consumer trust. Showing that the real cost of data privacy done poorly is as likely [...]

• Social Media Giants Sanction Russian Media; Google Launch 'Checks' for Mobile Developers

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook, Youtube, Twitter, and Google sanction Russia following Ukraine invasion; Google to launch 'Checks' for mobile app developers; and LinkedIn launch a new podcast network.   Social media giants block Russian ads following Ukraine invasion Facebook and YouTube [...]

• smartclip Launches New Audience-Based Ad Solution for Privacy-Safe and ID-Free Targeting

  4 years ago News

  

  smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]

• White Bullet’s Integration with Silverbullet’s Context Outcomes Engine Now Live

  4 years ago News

  

  The integration of cybersecurity and IP protection expert White Bullet with 4D Context Outcomes Engine - a division of Silverbullet - is now live. The cutting-edge solution is now ready to prevent ads being served on pirate websites and apps. Currently, [...]

• The Future of Advanced TV in the UK Market: Q&A with Captify

  4 years ago News

  

  In this Q&A written exclusively for ExchangeWire, Steve Pereira, president of UK at Captify, discusses the growth of AVOD, BVOD, and SVOD in the UK, the challenges facing the advanced TV market, and the impact of new privacy regulations on [...]

• Privacy-First Solutions Still Not a Priority for 60% of UK Media Planners - Blis

  4 years ago News

  

  Blis, the leading privacy-first, location-powered programmatic advertising partner, announces the launch of its new research-based e-guide, “The insider report: by media planners, for media planners”. The e-guide is designed to ensure media planners are better informed and prepared for a more [...]

• Didomi’s Thomas Adhumeau appointed Chair of IAB Europe’s TCF DPA Outreach Working Group

  4 years ago News

  

  Didomi’s chief privacy officer, Thomas Adhumeau, has been appointed chair of the IAB Europe’s TCF DPA Outreach Working Group. Adhumeau was elected in December for a duration of two years, with the mandate to engage with Data Protection Authorities across Europe and [...]

• Meta's Payment System Falls Apart; The European Commission Propose Digital Rights

  4 years ago News

  

  In today's ExchangeWire news digest: The Diem Association are allegedly selling their technology to Silvergate Capital Corp; The European Commission has set out to ensure that the digital world is safe for users by proposing a set of principles; and [...]

• Permutive Appoints Mark Pearlstein as Chief Revenue Officer to Manage Global Revenue

  4 years ago News

  

  Permutive, an audience platform purpose-built for publishers and marketers to re-establish trusted, privacy-safe relationships with consumers, has hired Mark Pearlstein as chief revenue officer (CRO). Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct [...]

• Permutive Ernennt Mark Pearlstein Zum Chief Revenue Officer Zur Steuerung Des Weltweiten Umsatzes

  4 years ago News

  

  Permutive - eine speziell für Publisher und Vermarkter entwickelte Audience-Plattform für den Aufbau vertrauensvoller, datenschutzkonformer Beziehungen zu Verbrauchern - hat Mark Pearlstein zum chief revenue officer (CRO) ernannt. Pearlstein stößt zum nordamerikanischen Team von Permutive mit dem Auftrag, angesichts des [...]

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