AlgoriX is doubling down on its commitment to aid partners by utilising enhanced contextual signals to continuously deliver effective ad…
With the ExchangeWireLIVE Attention Event just around the corner, we caught up with Playground xyz’s Global Head of Commercial Ben…
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled…
We investigate the hottest new metric on the ad tech block - attention. In an increasingly distracted world, one resource…
Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad…
In the first half of 2023, Piwik PRO, a privacy-focused analytics vendor, grew its revenue by 34% and increased the…
Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the…
Publicis Media and the UK Association of Online Publishers (AOP) have announced today (September 19th, 2023) that they will conduct…
In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC…
With ATS Singapore just weeks away, Dan Richardson, director of data and insights, AUSEA at Yahoo, joined ExchangeWire to discuss…