Privacy

Equativ Announces Executive Changes Following Strong Year-on-Year Revenue Growth

Equativ, the leading global independent ad platform, today (January 23rd, 2024) announces multiple leadership changes following global revenue growth and…

1 year ago

Privacy Sandbox: How is 2024 Looking?

As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of…

2 years ago

Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab’s Privacy Sandbox Taskforce

Today, (January 4th, 2024) IAB Tech Lab, the global digital advertising technical standards-setting body, announced Index Exchange's donation of an…

2 years ago

Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings

On today’s ExchangeWire digest: Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in…

2 years ago

Sigma Software Group’s Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era

From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up…

2 years ago

MiQ Announces 100% Cookieless Audience Targeting in the UK & Launches Largest Independent Privacy Sandbox Attribution Test

MiQ, the leading global programmatic media partner, announced its transition to 100% of campaigns targeted without the use of cookies¹…

2 years ago

Predictions 2024: Contextual Advertising

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth…

2 years ago

What’s Making MENA Tick?

We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and…

2 years ago

InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers

Today, November 16th, 2023, InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has launched…

2 years ago

Novatiq & DMS Partnership Brings Best-In-Class Privacy-First Addressable Advertising to Region’s Publishers

Novatiq, the telco-based identity platform, is delighted to announce its new partnership with Digital Media Services (DMS), the digital arm…

2 years ago