Privacy

Verve Group Taps Pixalate to Help Combat Ad Fraud

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection…

4 years ago

Verve Group Acquires Smaato, Securing a Spot as a Top 10 Global Ad Exchange

Verve Group, a privacy-first omnichannel ad platform, today announced the acquisition of Smaato through a subsidiary of its parent company…

4 years ago

Building Houses in the Sand: Developing Digital Media Strategies in an Era of Change

In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021…

4 years ago

Telco Intelligence and the Future of Digital Identity: Detailed Strategic Report Released by Novatiq

Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has released an in-depth report into the strategic…

4 years ago

EU Commission Approve UK Data Sharing Adequacy Decisions; Zipline Raise $250m

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In…

4 years ago

Quantcast Furthers Commitment to Privacy; Names New Chief Privacy Officer

Quantcast, a global advertising technology company, today announced the addition of Min-Jae Lee, JD, as its chief privacy officer reporting…

4 years ago

Online Giants Warn of Hong Kong Exit; Global Game Market to Hit $200bn by 2023

In today's ExchangeWire news digest: Facebook, Google, and Twitter threaten to leave Hong Kong over proposed changes to the city's…

4 years ago

Amazon Block Google’s FLoC; Amazon Forecast to Become Top UK Retailer by 2025

In today's ExchangeWire news digest: Amazon have reportedly begun blocking Google's FLoC solution from their websites; new research forecasts that…

4 years ago

IAB Tech Lab Sued Over RTB; Vungle Acquire JetFuel

In today's ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices…

4 years ago

Colorado Introduces State Privacy Law; Consumers Feel Less Affinity with Brands

In today's ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less…

4 years ago