Privacy

Ogury lance Ogury One, une nouvelle plateforme publicitaire qui solutionne la disparition des identifiants

Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce aujourd’hui le…

1 month ago

New IAB Europe Study Reveals Consumer Views on Personalised Ads, Privacy, and Free Online Services

A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive…

1 month ago

NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer…

1 month ago

Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark…

2 months ago

Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake,…

2 months ago

Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the…

2 months ago

Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership…

2 months ago

Digest: TikTok and Reddit Under Privacy Scrutiny; Only 23% of Agencies Happy with the Creative Approval Process

Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the…

2 months ago

“Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ

We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power…

3 months ago

Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation Platform

Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with Utiq, the European ad…

3 months ago