Privacy

Mobile Advertisers Have Their Say On Privacy-First Marketing – New Tenjin Report

Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering…

3 years ago

How Cookieless Targeting Tactics Will Drive Impressive Performance

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a…

3 years ago

Smart & Global Data Resources Bring Next-Gen Privacy-Safe Targeting to the Nordics

Smart Adserver ("Smart"), the leading independent ad tech platform, and Global Data Resources ("GDR"), a global leader in ethically sourced…

3 years ago

Google Integrates with Lotame’s Panorama ID for Data-Rich Addressability

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, has announced that Google…

3 years ago

Silverbullet Transforms Heineken Brazil’s First-Party Data Strategy to Unlock Millions of Consumer Records

Silverbullet, today (23rd May) announces the successful year-one results it has delivered for the leading pub, cider, and beer company,…

3 years ago

Why User Consent and First-Party Data are Vital to the Future of Advertising

Following her appearance at ATS Madrid, Permutive's Julie Vuibert discusses why user consent and first-party data will be integral to…

3 years ago

Making Science & Silverbullet Group Announce Joint Venture

Silverbullet Group and Making Science have announced a partnership which will see the two companies combining their respective products, services,…

3 years ago

Redefining Context with Location Intelligence: Q&A with Alvaro del Castillo, Taptap

Ahead of ATS Madrid 2022, Alvaro del Castillo, Founder and CEO of Taptap, explains location intelligence, how marketers can benefit from…

3 years ago

Novatiq’s Tanya Field named as Silver Winner of the AWS Startup Founder of the Year Award

Tanya Field, co-founder and chief product officer at Novatiq, the only privacy-first identity solution to leverage telco first-party intelligence, has…

3 years ago

Permutive Announces Husna Grimes as VP of Global Privacy

Permutive, an audience platform purpose-built for publishers and advertisers, which enables media to be traded in a privacy-safe way, has…

3 years ago