Privacy

‘We haven’t moved with the times’: Have your Say on the State of Privacy

In our latest in-depth look at our Industry Review pillars, we break down the major talking points around privacy, and…

2 years ago

Digiseg Appoints Monetisation Veteran to Lead Publisher Sales

Digiseg, the global leader in privacy-first household demographic data, has appointed  Astrid Thusgaard-Madsen to lead publisher sales based in Copenhagen,…

2 years ago

NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market

NumberEight and FourM - Japan’s leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind…

2 years ago

Mobile, measurement, and the pivot to privacy

As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies,…

2 years ago

The MadTech Sketch: The (Addressabilty) Revolution Could Be Tokenised

In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many…

2 years ago

<strong>fifty-five’s Record-Setting Growth in 2022 Sparks an Expansion of Services & Brand Refresh</strong>

fifty-five, a global martech consultancy that empowers brands to unite and fully optimise siloed data across all channels to drive…

2 years ago

What the Pivot to Privacy has Meant for Mobile

If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’…

2 years ago

<strong>Permutive Announces Four Key Executive Hires</strong>

Permutive, an audience platform for publishers and advertisers, is pleased to announce the hire of four key roles:  Kim Castelda…

2 years ago

<strong>LiveRamp Partners with THG Ingenuity to Power Data Collaboration Between Brands</strong>

THG today (February 13th, 2023) announced an integration between its end-to-end proprietary technology platform, THG Ingenuity, and LiveRamp, the leading…

2 years ago

Defining the Metaverse

In association with Alkimi Exchange The Metaverse has become firmly cemented into public consciousness – it was ranked second in…

3 years ago