Privacy

Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025) announced that it has successfully…

1 week ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their…

1 week ago

First-id & Implicit Combine the Strength of Médiamétrie’s Internet Panel with the Power of Deterministic Identifiers

Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their…

2 weeks ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to…

2 weeks ago

Chrome’s Cookie Commotion: Is it Finally Over?

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion…

3 weeks ago

Data Distribution: Plumbing For Programmatic Activation

In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by…

3 weeks ago

Aceex Kicks Off 2025 with TCF Vendor Status

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the…

1 month ago

Werbeplattform gegen Signalverlust: Ad-Tech-Spezialist Ogury launcht Ogury One

Ogury, der führende Anbieter für Personified Advertising, gibt heute den Start seiner neuen Kundenplattform bekannt. Ogury One wurde für Marken…

1 month ago

Ogury lancia Ogury One: una nuova piattaforma pubblicitaria per affrontare la perdita di segnale

Ogury, leader nelle soluzioni di advertising basate sulla privacy e alimentate da dati esclusivi e membro di IAB Italia, annuncia…

1 month ago

Ogury lanza Ogury One, una nueva plataforma publicitaria para abordar la pérdida de señales

Ogury, líder en soluciones publicitarias impulsadas por datos exclusivos y basadas en la privacidad, ha anunciado hoy el lanzamiento de…

1 month ago