Privacy

Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025) announced that it has successfully…

9 months ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their…

9 months ago

First-id & Implicit Combine the Strength of Médiamétrie’s Internet Panel with the Power of Deterministic Identifiers

Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their…

9 months ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to…

9 months ago

Chrome’s Cookie Commotion: Is it Finally Over?

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion…

9 months ago

Data Distribution: Plumbing For Programmatic Activation

In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by…

10 months ago

Aceex Kicks Off 2025 with TCF Vendor Status

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the…

10 months ago

Werbeplattform gegen Signalverlust: Ad-Tech-Spezialist Ogury launcht Ogury One

Ogury, der führende Anbieter für Personified Advertising, gibt heute den Start seiner neuen Kundenplattform bekannt. Ogury One wurde für Marken…

10 months ago

Ogury lancia Ogury One: una nuova piattaforma pubblicitaria per affrontare la perdita di segnale

Ogury, leader nelle soluzioni di advertising basate sulla privacy e alimentate da dati esclusivi e membro di IAB Italia, annuncia…

10 months ago

Ogury lanza Ogury One, una nueva plataforma publicitaria para abordar la pérdida de señales

Ogury, líder en soluciones publicitarias impulsadas por datos exclusivos y basadas en la privacidad, ha anunciado hoy el lanzamiento de…

10 months ago