ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…
While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats,…
Is programmatic going from strength to strength? In this Q&A with ExchangeWire, Ally Stuart (pictured below), managing director EMEA, Sharethrough, explains…
UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth,…
Where is marketing heading in 2018? In this piece for ExchangeWire, Jamie Anderson (pictured below), EMEA President, Marketo, looks at the…
Over the years, the agency model has started to change, and the focus on performance has come to the forefront…
2017 has seen quite a few changes across the digital advertising ecosystem, but will we have to look forward to…
Programmatic audio has seen great strides in 2017; and as technological capabilities continue to advance, alongside the changing consumption of audio,…
Native advertising and a seamless user experience go hand in hand. But how has Native changed over the last year…
Digital-out-of-home (DOOH) advertising has made some leaps and bounds in 2017, but there will be plenty of room for growth…