With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions.…
In the latest in our Predictions series, we take a look at what the major innovations of the next twelve…
John McNerney, managing director AUSEA at Yahoo, shares his predictions for the APAC region in the coming year. He expands…
The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces. So just…
Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of…
As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium…
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled…
This week: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority Regulation continued to make…
Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19…
In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is…