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• Programmatic Will Help Unlock the Value of Audio - Q&A with Benjamin Masse, Triton Digital

  5 years ago News

  

  Ahead of ATS London 2021, Benjamin Masse, managing director, market development and strategy at Triton Digital, gives an overview of the current programmatic audio landscape - as well as its challenges and its opportunities - in this exclusive Q&A. 1. How [...]

• Apple is Building Higher Walls – Will They Succeed?

  5 years ago News

  

  In this exclusive article for ExchangeWire ahead of ATS London 2021, Jonathan Harrop, VP of global marketing and communications, AdColony, hones in on Apple's latest pivot to content curation and "discovery", and where this lifestyle focus puts it among its [...]

• AdsWizz New Audio Attribution Solution Delivers Positive Results for Advertisers

  5 years ago News

  

  AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximise the effectiveness of each [...]

• Twitter Launch "Blue" Subscription; Netflix in Podcast Push

  5 years ago News

  

  In today's ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called "Twitter Blue"; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo.   Twitter trial “Blue” subscription service Twitter have launched [...]

• TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph

  5 years ago News

  

  In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]

• Facebook Cuts Off News in Australia; iHeartMedia Acquires Triton Digital

  5 years ago News

  

  In today's ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative passes the News Media Bargaining Code; US radio broadcaster iHeartMedia buys ad tech firm Triton Digital; and the EU is [...]

• Alibaba Hit With Antitrust Probe; S4 Capital Acquires 2 New Agencies

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the Chinese Communist Party launches an antitrust investigation into Alibaba; S4 Capital acquires 2 new agencies with plans to merge [...]

• Twitter Acquires Podcast App Breaker; fuboTV Sees Success in 2020

  5 years ago News

  

  In today's ExchangeWire news digest: Twitter boosts its plans for its own podcasting network by acquiring podcast app Breaker; live sports streaming service fuboTV reports better-than-expected results for 2020; and the US box office sees revenues crumble by 81%.   Twitter builds [...]

• CPRA Gets the Vote; Amazon Under New EU Investigation

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers' data; the EU Commission launches [...]

• Spotify Buys Megaphone; WPP Merges AKQA and Grey

  5 years ago News

  

  In today's ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into AKQA Group; and NBCU partners with PayPal to enhance its shoppable TV offering.   Spotify buys Megaphone for $235m Streaming platform heavyweight Spotify [...]

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