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PMP Archives - Page 2 of 6 - ExchangeWire.com

PMP

CMA Raises Concerns Over Adevinta-eBay Deal; UK: PMPs Bloom Whilst Open Exchanges Falter

In today's ExchangeWire news digest: the Competition and Markets Authority warns that Adevinta's plan to buy eBay's classified unit could…

4 years ago

Smart Launches Direct-First Platform to Manage Deals and Private Marketplace Buying

Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals…

5 years ago

BDG Taps Rubicon Project As Preferred Partner for Private Marketplace Deals

Bustle Digital Group (BDG), the fastest growing media publisher reaching a young audience, announced this week that it has chosen…

5 years ago

IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

5 years ago

The State of Play in APAC: Q&A with Janette Higginson, Index Exchange

In this exclusive and wide-ranging interview with ExchangeWire, Janette Higginson (pictured below), buyer development director at Index Exchange, discusses a…

6 years ago

In-housing, PMPs & Growth of CEE: IAB Europe Assesses the Industry

This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: 'European Attitudes to Programmatic Advertising Report' and 'European…

7 years ago

In-App: The Driving Force for Mobile Advertising Growth

PubMatic’s latest Quarterly Mobile Index (QMI) focuses on in-app advertising and what’s been happening in this space during the second…

7 years ago

Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Mobile Continues to Fuel Growth of Header Bidding

Today (22 May), PubMatic released its first Quarterly Mobile Index (QMI) report of 2018, providing insight into the mobile advertising industry…

7 years ago

Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator

Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…

7 years ago