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PMP Archives - ExchangeWire.com

PMP

Rethinking Curation: The Key to Reviving the Open Web?

In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give…

6 months ago

MadTech Sketch: The Mechanics of Curation

Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this…

12 months ago

The MadTech Sketch: Curation for the Ad Tech Nation

In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current…

2 years ago

Sharethrough The First Ad Exchange to Automatically Remove High-Carbon & Made-for-Advertising Sites

Sharethrough, one of the top global independent omnichannel ad exchanges, has announced two major initiatives that will lower carbon emissions…

2 years ago

Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVision

Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected…

2 years ago

Adelaide Launches High-Attention, Low-Emissions PMPs in Collaboration with Microsoft Advertising & Scope3

Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from…

2 years ago

<strong>Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers</strong>

Today (January 5th, 2023), Yahoo announced an integration with Scope3 to offer carbon-neutral private marketplace (PMP) media in the Yahoo…

2 years ago

<strong>Audigent Integrates Experian Data & Identity Capabilities into SmartPMP™ Suite</strong>

Audigent, the leading data identity, curation, and activation platform,  announced an integration with Experian, the world’s leading global information services…

2 years ago

Didomi Releases Preference Management Platform

Didomi, a global leader in consent and preference management, is announcing today the public release of its Preference Management Platform…

3 years ago

PMP Trends in the UK

Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers, has released a market study…

4 years ago