In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The Asia-Pacific region may be a melting pot of widely different cultures and technological advancements, but this does not mean…
Rugby fans may have noticed that one of the Rugby World Cup's major sponsors is synchronising social media advertising activity…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue…
It is vital marketers are able to reach their audiences effectively in order to minimise wasted ad spend and boost…
The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not…
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…
Viewability is the topic that refuses to go away. Despite automation and standardisation, discrepancies are still vast. In this piece,…
Leading automotive manufacturer, Suzuki, partnered with TV-ad-syncing technology company wywy and boosted click-through rate by 43%. On a typical day,…