It seems that Google’s latest changes to their mobile search regulations, and the penalties that come if you fail to…
The top priority for publishers today is maximising revenue from their ad inventory. Techniques such as header bidding are making…
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…
The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside…
Placebo ad testing is often a fundamental, yet staid, element of any campaign optimisation strategy. It's a tried and tested…
A growing number of advertisers and their agencies are looking for 100% guaranteed viewability, as latest research confirms millions of…
On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and…
Digital attribution implemented and utilised successfully is oft talked about, yet seldom seen. Are we, as an industry, starting to…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…
Dynamic creative assumes the amalgamation of data and creativity; but how much is that actually the case? Is dynamic creative…