Writing exclusively for ExchangeWire, Ken Leren, founder at Marketing Town discusses the misconceptions that surround performance marketing, the advantages of…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Experimentation is the tool of choice when trying to learn about outcomes of actions that cannot be calculated or forecasted.…
Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six…
With platforms overhauling their metrics offerings to bring greater clarity to advertisers over how paid-for media placements perform, and major…
With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the…
You’ve got to hand it to the marketing industry – they know how to create a buzz around new products…
Sweepstakes and gaming draw a valuable audience for brands, and Publishers Clearing House has been reaching these consumers since the…
The amount of data in and around advertising is staggering. But when that data comes from a multitude of sources,…
B2B companies are often overlooked when it comes to performance marketing. They’re seen as slow-moving enterprises that stick to traditional…