How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President…
Pubmatic has released new data indicating that online ad pricing might be on the rise again. It suggests that US…
Publishers still don’t get Advertising Exchanges. The general consensus among senior publisher executives is that Exchanges create sales channel conflict…
The biggest ad networks in the UK market assembled today in London to discuss issues affecting their business. Ad network…
It was interesting to hear the perspective of publishers on ad exchanges at a recent AOP event in London. The…
Rubicon Project Hires Director Of UK Publisher Development The Rubicon Project, a yield optimisation platform aimed at publishers and ad…
ThinkEquity, the New York-based research company, recently published a report on Non-Premium Display Advertising,. It provides an excellent overview of…
Yield Optimisation has become a growing area of importance for publishers. With so many ad network and exchange relationships to…
Improve Digital have announced they are launching Pubmatic's Ad Price Prediction tool in Europe. PubMatic’s algorithm predicts ad pricing in…
Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency…