Adverity, the rapidly growing marketing analytics platform, today announced it has closed a USD$120m (£86.63m) Series D financing round led…
Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading…
Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital…
Nexta.io, a sales activation platform for publishers and classifieds, today introduced NeOO, the Nexta Omnichannel Optimisation engine. This AI-driven engine…
Integral Ad Science (IAS), the global leader in digital ad verification, has partnered with Taboola, the world's leading discovery platform, to…
Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures…
In the latest of an analytical series, Sojern examines the impact of the ongoing outbreak of the Covid-19 coronavirus strain…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Marketing efforts in recent years have tended towards the quantitative measure of performance. How many people could have seen the…
Marketing Town, the award-winning lead generation and affiliate platform, announced today its new brand identity. Formally Tech Essence, the launch…