After the success of last year’s Ad Revenue event, Pubmatic is assembling the brightest and best from the exchange space…
Almost forty-four per cent (!) of display advertising in the UK is handled by ad networks. Improve Digital, a leading…
A report on the state of the online advertising market in the UK released this week suggests that the UK…
Google has officially unveiled the new look DoubleClick ad exchange this morning, as it sets out to grab a bigger…
Rubicon Buys Others Online Yield optimisation specialists, Rubicon, looked to beef up its targeting capabilities this week by announcing it…
Hot on the heels of announcing Kaylie Smith as the new MD for the APAC region, Rubicon has made another…
The ThinkEquity report on non-premium display earlier several months ago discussed, at length, the opportunity for publisher in the secondary…
Though a little unsure about trading on ad exchanges, European publishers have shown real enthusiasm for yield optimisation platforms. Being…
The Rubicon Project, a leading yield optimisation specialist, has released data that points to significant rises in its publishers' CPM…
Google is now allowing ad networks to bid for its AdSense publishers’ ad space. In an email sent to customers…