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Performance Archives - Page 27 of 31 - ExchangeWire.com

Performance

Janneke Niessen Talks Yield Optimisation For Mobile, As Improve Digital Launch New Service In Europe

Mobile display continues to be the headline grabber: Google, Apple, Amobee and Opera have all made significant acquisitions in the…

15 years ago

Rubicon Sees 34% Rise In CPM Rates For Publishers, As Q4 Report Points To Increase In Audience-Buying Trends

Rubicon has released its Q4 report for the online display market. The headline grabber for the last quarter was the…

16 years ago

Project Mars Announced, As German Publishers Launch New Exchange Marketplace For Premium Inventory

A group of German online publishers have revealed plans to launch a publisher exchange for their premium ad inventory. The…

16 years ago

The Growth Of Mobile Display And How To Keep Up To Date On Market News

There’s been a lot of M&A action of late in the mobile display market. Google and Apple have made significant…

16 years ago

Pubmatic Moves Into Mobile Ad Optimisation As Online And Mobile Display Inch Closer Together

Pubmatic announced this week that it’s now offering ad network optimisation for premium mobile publishers. Some of the features will…

16 years ago

Admeld Hires Mobile Ad Veteran, Marc Theermann, As Convergence Of Mobile And Online Display Quickens

Admeld announced yesterday it was hiring Marc Theermann as its VP of mobile. Theerman has extensive experience in the mobile…

16 years ago

Admeld Partners Adjug And Infectious As New European Real-Time-Bidding Integrations Announced

Admeld announced today that it has entered a number of RTB partnerships for the European market. The company's initial RTB…

16 years ago

Admeld CEO, Michael Barrett, Explains Move Into Mobile Ad Optimisation

Admeld announced this week that it’s integrating support for mobile ad inventory into its platform. It’s an interesting development given…

16 years ago

Rubicon Report Suggests UK Publisher Rate Card Prices Holding Firm And Revenue On The Rise

A recent report commissioned by yield optimiser, The Rubicon Project, suggests that UK publisher rate card prices are holding firm…

16 years ago

Mobile Ad Network Optimiser Smaato Raises $4.5 Million In Funding

It was a funding bonanza yesterday for players involved in the exchange space. Smaato, the biggest mobile ad network optimiser…

16 years ago