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Performance Archives - Page 26 of 31 - ExchangeWire.com

Performance

Some Thoughts On SES London; Google Launch DoubleClick For Publishers; Nordic Agency Consolidation

» With all the debate on the convergence between search and display, it was timely that SES London devoted a…

15 years ago

Rubicon Calls Time On Ad Server; Misallocating Online Spend; Data Economy Trumps All

» The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword.…

15 years ago

Exchange Brief: Pubmatic Positions Itself As SSP; Search And Display Convergence, SES London; Admob Mobile Display Report

» 2010 is definitely the year of the acronym: DSP, DST, DBO, RTB and now SSP. The supply-side platform is…

15 years ago

Exchange Brief: The Run Down On The Improve Digital And AOP Event; More DSP Posturing; UK Banner Blindness On Big Portals

» Improve Digital and AOP are building up to their joint event next week. Improve Digital gives a full list…

15 years ago

Exchange Brief: Improve Digital Ad Trading Event In London; Metrics In Mobile Advertising

Improve Digital Trading Event In London Improve Digital is teaming up with the AOP for an event on Feb 23.…

15 years ago

Kate Herbert: Talks Best Practices For Publishers On The New DoubleClick V2 Ad Exchange

Kate Herbert is Director of Client Services, DoubleClick Ad Exchange DoubleClick recently retired version 1 of the DoubleClick Ad Exchange…

15 years ago

Exchange Brief: Improve Digital Says Publishers Can Benefit From RTB; DoubleClick DFA Rigged To Work As A DSP

Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB…

15 years ago

Forrester: 30% Of US Display Spend Will Trade Through DBO And Demand-Side Platforms By Year End 2010

Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided…

15 years ago

What Growth In The European Non-Premium Display Market Might Look Like

The data available on the European non-premium display market is sorely lacking. The chart below is based on data from…

15 years ago

Jay Stevens Discusses Audience Buying, Publisher Safety And How Rubicon Intends To Work With DSPs

The Rubicon Project recently announced a raft of partnerships to underpin its existing offering to European publishers and ad networks.…

15 years ago