Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys.…
Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its…
Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave…
DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of…
Do publishers fear change? Are they worried that automated platforms will commoditise their ad impressions? The “pork belly” mandate –…
» eBuddy, a leading mobile and online IM specialist, has announcend a new partnership with global mobile ad network, Inmobi.…
You may have have noticed the term “supply-side platform” being pushed a little harder of late by industry commentators and…
Are low click rates evidence of display advertising having little impact on consumer behaviour? Comscore has just released a whitepaper…
» AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser…
» Leading UK video ad network, WebTV Enterprise, released a report this week about the state on the online UK…