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Performance Archives - Page 24 of 31 - ExchangeWire.com

Performance

Google Posts Big Display Numbers, As It Breaks Out Q3 Results; Pubmatic Report Suggests Big CPM Lifts For RTB Ad Inventory

» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke…

15 years ago

What The European Display Landscape Looks Like In 2010

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle…

15 years ago

Admeld Raises 15 Million Dollars In New Funding, As It Looks To Invest In Product Development And Expand Globally

Admeld today has announced a new funding round of $15 million dollars. The sell-side technology company has enjoyed considerable growth…

15 years ago

Announcing Details Of The Ad Trading Summit 2010, September 23

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of…

15 years ago

German Ad Exchange, AdScale, Raises Five Million Euro In New Funding

Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners.…

15 years ago

Rubicon Builds Out Its Malware Security Offering By Acquiring SiteScout

Malvertising is, according to Rubicon execs, putting about $600 million dollars of publisher revenue at risk every month. I take…

15 years ago

Matthias Pantke, Adscale CEO: Exchange Trading Will Be 15% Of German Display Market This Year

Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion…

15 years ago

Michel Juvillier: Improve Digital Can Be Considered The Largest Sell-Side Platform On The French Market

Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market:…

15 years ago

Rubicon Releases Q1 Marketing Report: Focuses On RTB And Sell-Side Developments

The numbers are always a problem with these state of the industry reports - always too focused on the US…

15 years ago

Why The DSP Is Necessary For The Evolving Display Space; Facebook Is Now The King Of Display

» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system.…

15 years ago