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Performance Archives - Page 23 of 31 - ExchangeWire.com

Performance

Tim Gentry, Head of Optimisation And Effectiveness At The Guardian, Discusses The Opportunities And Challenges Of RTB

A little while back ExchangeWire tweeted ‘will the growing demand for real-time inventory result in more publishers opening up greater…

15 years ago

End Of Year Review: Martin Kelly Gives His Perspective On A Significant Year For The European Buy-Side

Compared to traditional media, digital is certainly fast moving, overtaking everything other than TV in about fifteen years, which is…

15 years ago

End Of Year Review: Tom Jenen Casts An Eye Over The Big European Sell-Side Developments In 2010

Nowhere to Hide: The Transparent Online Ad Market in 2011 The noise was worse this year than last year. Too…

15 years ago

Eric Ward, Director At goetzpartners, Discusses M&A Activity In Europe And Trends In The Online Advertising Space

Can you give some overview on the services offered by goetzpartners? goetzpartners is a pan-European corporate advisory firm with about…

15 years ago

Jay Stevens, VP & GM, International At The Rubicon Project, Discusses The Implications Of The Recent FAN Acquisition

There has been a lot of industry chatter about the recent Rubicon Project acquisition of FAN? Was it a technology…

15 years ago

Tom Jenen Talks About Admeld’s Recent Deal With Weather.com To Launch A Private Exchange Across Mobile And Online Display

What is a private exchange? How does it work? Is it an invite-only market? Will you still buy inventory through…

15 years ago

Rubicon Gives Details On FAN Acquisition And New Funding Round

In a press conference this morning, Rubicon CEO Frank Adante gave details on the worst kept secret in the industry,…

15 years ago

The Rumour Mill Is In Full Drive, As Rubicon And FAN Merger Allegedly Reaches The Boil; Afternoon Meet-Up At Ad Tech New York

» I don't usually engage in conjecture and rumour - well not all the time. But the story of FAN's…

15 years ago

The Ben Barokas Sell-Side Keynote Presentation, Ad Trading Summit 2010

Ben Barokas, Co-Founder & Chief Revenue Officer, Admeld, gave an in-depth presentation on the evolution of the European sell-side at…

15 years ago