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Performance Archives - Page 22 of 31 - ExchangeWire.com

Performance

Vizury’s Chetan Kulkarni, Co-founder & CEO, Discusses Their Re-Targeting Proposition And Trends In The APAC Marketplace

Vizury's Chetan Kulkarni, Co-founder & CEO, talks about the company's Visitor Relationship Management platform and re-targeting proposition across the APAC…

14 years ago

Thomas Promny Discusses The RevenueMax Proposition & The German RTB Market

Thomas Promny is Co-Founder of German yield optimizer, RevenueMax. Here Promny discusses the company's offering, the development of the German…

14 years ago

Speakers Confirmed For Ad Trading Summit Singapore, June 15

ExchangeWire is hosting its first ATS conference in the APAC region. The half-day event will be held in Singapore on…

14 years ago

Jay Stevens Talks About The Critical Role Data Plays In RTB Pricing, Data As A Revenue Channel, And How Publishers Can Compete With The Buy-Side

Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The…

14 years ago

Tom Jenen Discusses Admeld Data Deal With Adnologies

Admeld announced today it is offering adnologies’ data solutions to publishers using its platform. Adnologies is a Hamburg-based ad technology…

14 years ago

Navigating The Dutch Display Eco-System

Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up…

14 years ago

RTB Coming To AdScale In 2011 Says CEO Matthias Pantke

AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in…

14 years ago

As Real-Time Bidding Goes Mainstream In The US, What Trends Are Likely To Emerge In The European RTB Market

RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display…

14 years ago

Those 2011 Predications For The European Market In Full

I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010.…

15 years ago

OpenRTB Arrives As Those Outside The Google RTB Universe Look To Introduce Common Standards

OpenRTB has arrived. The announcement was supposed to happen today. But an itchy fingered Ed Lee at AdAge couldn’t contain…

15 years ago