Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in…
Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality…
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…