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Performance Archives - ExchangeWire.com

Performance

Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding

On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  Ad tech…

9 months ago

Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme

In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers…

10 months ago

impact.com Maintains Momentum with Strong Q1 Results

impact.com, the world’s leading partnership management platform, announced continuing strong performance in 2024, adding more than 500 brands and partners…

1 year ago

Yahoo Academy Announces Class of 2024

Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to…

1 year ago

Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange

"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention…

2 years ago

Sparteo Reports 30% Growth in First Half of 2023 Amidst Sluggish Online Advertising Market

The first half of 2023 witnessed varied performances in the ad tech sector, with Sparteo emerging with notable figures. In…

2 years ago

TIME Exclusively Partners With Taboola Leveraging Newest Offering “Taboola Turnkey Commerce”

Taboola, a global leader in powering recommendations for the open web, today (February 14th, 2023) announced Taboola Turnkey Commerce, a…

2 years ago

<strong>DoubleVerify Earns MRC Accreditation for Attention Measurement Solution</strong>

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company…

2 years ago

Have we Lost Sight of the Fundamentals of Marketing? Interview with Dom Kozak, JCDecaux

In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the…

2 years ago

Tug Opens in Singapore with Former Head of Reprise Karen Soo Leading its South-East Asia Operations

Global digital marketing agency Tug has opened its fifth international office in Singapore, appointing former head of IPG Mediabrand’s performance…

3 years ago