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People Archives - Page 4 of 4 - ExchangeWire.com

People

As Cookies Crumble, People-Based Marketing Puts Audiences Front and Centre

The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and…

6 years ago

Automation, its Impact on People & our Collective Responsibility

Automation in advertising has scaled so quickly over the past decade, that in many cases, it has caused a disconnnect…

6 years ago