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• PubMatic Announces New Innovations for its Market-Leading Identity Solution

  6 years ago News

  

  Premium digital technology company PubMatic today announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximise revenue. Identity Hub now [...]

• Adverty Partners with SuperAwesome to Enable Kid-Safe Advertising

  6 years ago News

  

  Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s [...]

• Placements.io Selected for Blavity Inc.'s Direct and Programmatic Revenue Management

  6 years ago News

  

  Placements.io, a leader in revenue and billing management for media companies, is announcing a new client partnership with Blavity, Inc., the media tech company and home to the largest network of brands specifically serving multicultural millennials. Blavity, Inc. selected Placements.io [...]

• Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes

  6 years ago News

  

  Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme.   The World [...]

• PubMatic Establishes Global Integration with LiveRamp on Identity Hub

  6 years ago News

  

  Premium digital technology company PubMatic today announced its expanded partnership and global integration with LiveRamp® (NYSE: RAMP). LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market [...]

• Impact opens German office appointing Felix Schmidt as Country Manager

  6 years ago News

  Impact, the global leader in Partnership Automation™, today announces the opening of its first office in Germany along with the appointment of Felix Schmidt as country manager for the DACH region, which includes Germany, Austria and Switzerland. Schmidt will be responsible [...]

• STV partners with FreeWheel to boost OTT and STB offering

  6 years ago News

  

  FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, today announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT [...]

• Cavai Announces Partnership with Telegraph Media Group

  6 years ago News

  

  Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, powered by Cavai. This partnership will allow advertisers to engage users in a pre-defined dialogue within TMG's full range [...]

• InfoSum Partners with LiveIntent to Bring Addressability Framework to Market

  6 years ago News

  

  LiveIntent, the people-based marketing platform powered by the email address, today announced that it has become an Identity partner with InfoSum, enabling onboarding services for InfoSum clients in North America. InfoSum developed its identity infrastructure to empower the industry to transition [...]

• Unruly Expands Brand Protection Suite for Advertisers Through Global DoubleVerify Partnership

  6 years ago News

  

  Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is [...]

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